Real Mistakes. Real Impact.

Yaser Siksik
Jun 24
2 min read

Updated: Jun 26

The Brief

Create a bold campaign for Grammarly that demonstrates its real world value not through hypothetical situations or fictional scripts, but through actual historical moments.

Use famous, high-stakes language mistakes to prove that Grammarly doesn’t just fix typos, it protects clarity, authority, and credibility.

“Real Mistakes. Real Impact.” is a campaign for Grammarly built around actual tweets from former U.S. President Donald J. Trump. Each visual highlights a real grammatical error that appeared in widely circulated tweets — such as “unpresidented,” “smocking gun,” and “hearby.” The campaign reveals how one simple mistake, when amplified by global attention, can distort meaning, weaken authority, or spark confusion. Grammarly’s subtle correction boxes are layered into the real tweets, delivering the message: Clarity isn’t optional when the world is watching. — **DONALD J. TRUMP, PRESIDENT OF THE UNITED STATES**

Insight

The world has never been louder. Every word we type, post, or publish is magnified by virality, by velocity, by visibility.

And when you’re the President of the United States, your words don’t just travel, they shape markets, tilt diplomacy, and bend public trust.

But what happens when those words are… wrong?

Not morally. Grammatically.

The Challenge

Most grammar tools sell ease, speed, or academic accuracy. Grammarly is more than that.

It’s reputation insurance in a world that screenshots everything.

The challenge? Show that one word, when used wrong, can damage something bigger than a sentence.

The Strategy

Each headline is crafted as a micro crisis, a glimpse of what happens when the wrong word carries the weight of a nation.

We treat grammar not as a school subject, but as a strategic defense system, one that protects meaning, message, and leadership.

Grammarly isn’t correcting you.

It’s protecting you from the chaos that a single typo can unleash.

The Concept

“Real Mistakes. Real Impact.”

We took real tweet from one of the most high-profile, scrutinized communicators in modern history "Donald J. Trump" and highlighted the typos that traveled the globe.

The mistake wasn’t just a spelling error.

It was a PR fire. A diplomatic misstep. A credibility collapse in 280 characters or less.

And then we showed what Grammarly would’ve done:

Silently stepped in — and saved the sentence.

The Copy

🤦‍♂️ “DONAKD”

Headline: He misspelled his own name. He could misspell history.

Sub headline: When global pressure rises, every word matters.

A single letter can shake trust, twist meaning, or trigger consequences.

Grammarly helps leaders write like leaders.

The Execution

Clean. Direct. No noise.

The visual strips everything down to the essentials:

A real tweet. A real Grammarly correction. A real consequence.

The composition is tight and intentional, no gimmicks, no decoration.

Just one mistake, one fix, and one truth that hits.

Less design. More impact.

Because when the message is this real, you don’t need anything else.

A Note

We didn’t invent a story. We didn’t dramatize.

We just pointed to real word that really mattered and really failed.

Because in a world where everyone’s watching, even a typo can become a scandal.

That’s why Grammarly doesn’t just fix your grammar.

It defends your message.

Concept & execution by DesignBot | www.designbot.cloud

Built with Fusion® — Human Creativity x Intelligent Tools