Crave Like a King. Sneak Like a Clown.

Yaser Siksik
May 31
3 min read

Updated: Jun 8

How we turned a craving into a full campaign — in hours, not weeks.

We’ve been in this industry long enough to remember how things used to work. Big campaigns meant big timelines. Dozens of people. Weeks of planning. Mood boards, casting calls, location shoots, backup drives, production delays — and an entire crew just to get one frame right.

So when we say we built this campaign in just a few hours, it’s not to show off.

It’s to show what’s possible now.

The Brief

Create a Jollibee Delivery campaign that’s bold, disruptive, and designed to make the internet stop scrolling — without the traditional time, team, or resources.

That was the ask. And honestly, it got us excited. Because we knew the idea didn’t need a massive budget. It just needed sharp strategy, a clever twist, and the tools to move fast.

The Concept

We asked ourselves: What would make people stop, look, laugh — and share?

The answer came in the form of betrayal. Not by anyone. By the legends.

We imagined the Clown and the King — fast food’s biggest icons — sneaking behind enemy lines to satisfy a craving. Not for a collab. Not for a brand stunt. Just for Jollibee.

From that spark, the story unfolded:

First, they plan it. Then, they sneak in. Finally, they enjoy their haul in silence.

It wasn’t just a single image. It was a narrative — visual, emotional, and shareable.

The Process

We built the campaign around a three-part story:

Teaser: A mysterious image of the Clown whispering to the King, asking, “What unites the King and the Clown?”
Reveal: They’re caught at the Jollibee service entrance, loaded with Yum Burgers and Chicken.
Payoff: They’re home, unbothered, and devouring their guilty pleasure in peace.

From suspicion to action to satisfaction — we structured the campaign to flow like a scene from a comedy heist.

The Tools (and the Magic)

This is where the real shift happens.

We used SORA — a cutting-edge AI video and visual tool — to visualize the entire concept. Not as a shortcut, but as a new kind of camera. We crafted each prompt carefully to capture tone, expression, wardrobe, lighting, realism, and storytelling. What used to take a shoot day, we built in a few iterations.

For copy, we used Messaed, our GPT Creative Director — trained to think like a real creative copywriter. It helped us shape the tone, rhythm, and wit of the campaign. We didn’t just ask it for captions. We directed it like a junior writer. And it delivered.

From there, we brought the artwork into Photoshop for clean-up — fine-tuning details, correcting visual glitches, and adding a touch of texture. We finalized everything in Illustrator, preparing the assets for print, digital, and social rollout.

This is what we call Fusion® — a method we live by. It’s how we blend human creativity with intelligent tools to move fast, stay sharp, and execute without compromise.

The Outcome

Within a few hours, we had a campaign that looks like a big-budget shoot — but was built with no cameras, no locations, no team of twenty. Just the right idea, the right strategy, and the right technology.

We didn’t just say “order Jollibee.”

We told a story: that even the most loyal rivals can’t resist.

And with the Jollibee Delivery App, you don’t have to sneak — you just tap.

The internet responded. People laughed, shared, and engaged. And more importantly, they remembered. Because at the end of the day, it’s not about showing off what we can do — it’s about showing what’s possible now.

Looking Back (and Forward)

We’ve worked through both eras — the one where everything took weeks, and the one we’re in now. The difference? It’s not just speed. It’s freedom. The freedom to think bigger, move faster, and do more — without waiting for resources to catch up.

AI didn’t replace our craft.

It unlocked it.

We still lead with vision, strategy, and emotion.

We just work smarter now. That’s Fusion®.

Concept & execution by DesignBot | www.designbot.cloud

Built with Fusion® — Human Creativity x Intelligent Tools